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Test mit Miriam - 24 06 2020

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The story behind the HydroArtPod — healthy, delicious, chemical-free food. Save big on your groceries. Easier than making coffee.

When people hear the word entrepreneur, they often think of someone daring and innovative, constantly taking risks and moving forward. We hardly talk about the ones who start small, with a little more than a dream and a lot of heart. 

This is the story of one such entrepreneur, Aline Pate. A story that will inspire anyone looking to start their own business or make a difference in the lives of everyone around them. Here is a story about how Aline began working on her invention, while navigating motherhood and being a wife.

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When I created HydroArtPod, I was frustrated with the quality of the plastic-wrapped food from the supermarket and often worried about how safe it is.”

This means that we have to find a way to increase food production by 110% from today’s level to meet the high demand for food as we currently know it.

Red tomato frog isolated on white background

No green thumb

As a mother of two, a wife, and a successful entrepreneur from Germany, Aline wanted a way to guarantee that the food her family consumes is fresh and chemical-free. So even though she had zero experience with gardening, she decided to grow her organic greens in her backyard.

 

There is just something about the freshness of organic produce that just can’t be beaten. Nothing tastes better than something you’ve grown yourself. But starting a garden can seem like a daunting task. Where do you start? How much space do you need? How do you know which seeds are right, for what season? There’s just a lot to consider.

With Aline, every time she thought she was getting results, her tiny sprouts of green would have bugs eating holes in them. Sometimes, the growing process would take so long that she had to stop due to the unfavorable conditions of the seriously hot summer. She was clearly not getting the results she wanted.

Kicking off the Sustainable journey

Aline did not give up despite her busy life as a mother of two. She certainly had no time to manage a garden or deal with the challenges that came with it. So if she was going to make her wish of growing fresh, organic greens herself come true, the process had to be somewhat automated and require less time and effort than a regular garden. 

Aline wanted to build something beautiful enough to put inside her home and not have an ugly garden that takes up space.

She started researching sustainable living and ways to grow food indoors and learned about hydroponics — growing plants without soil, using only water and nutrients.

So in the past four years, after extensive research and testing out different materials and plants, she finally has a working, living indoor garden. All this hard work and dedication birthed an easy-to-use, very efficient, Smart, and elegant indoor garden system, a first of its kind.

woman in sportswear

Imagine doing so with the help of an App that lets you track the health of your plants and harvest fresh food all year round, whether you have a green thumb or not.

Making it easy

Unlike most indoor garden systems, the HydroArtPod is a soilless, easy to maintain, and fully automated system that makes indoor gardening a painless experience.

Imagine being able to grow 100% organic, chemical-free fruits and vegetables right from your kitchen wall.

Living green art

I made the HydroArtPod look like beautiful, living green art so you can hang it on your wall and enjoy fresh produce forever. Thanks to its mountable design, it only takes up minimal space on your wall. So if you ever thought you needed acres of land to have a garden, think again.”

A green future we all can be part of

“It has been a beautiful and rewarding journey to build HydroArtPod. Everyone who has seen it in my home wants it. Something built out of frustration is now a way for me and my family to get our dose of a fresh supply of greens when we need them the most. To see the impact this product could have on the environment is humbling.”

If you are looking for an easy and efficient way to grow food indoors, look no further than the HydroArtPod! This groundbreaking indoor garden system is a must-have for anyone looking to eat healthier, save time, reduce their carbon footprint, and improve their overall quality of life. 

With HydroArtPod, you can grow your own chemical-free, fresh fruits and vegetables right from the comfort of your kitchen wall. Simply download the companion app to track the health of your plants, manage water usage, and enjoy a hassle-free gardening experience.

“I have successfully launched HydroArtPod on Indiegogo to help me bring sustainable living to everyone, and the response has been great. So don’t wait – get started on your path to sustainability with HydroArtPod!”

Join the HydroArtPod Community now to nab the best deal before the special launch offer on Indiegogo disappears – only till 20th May!

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Have you ever wondered about how your food has found its way to you?

How much does your food cost?

No, I’m not talking about swiping your card at the checkout. 

I’m talking about the food supply chain.

SustainAbility, advisers in enabling businesses to operate more sustainably, recently hosted an online discussion with some thought leaders on coming up with better ways of managing the food supply chain from seed to consumer. The session was part of the Zayed Sustainability Prize webinar series.

“What’s that to do with me?”, you ask.  Plenty.

Did you know that food production is responsible for 25% of greenhouse gas emissions?  Or that it accounts for around 70% of freshwater usage?

Big Action Needs Big Goals

Maybe you’ve heard of the 17 Sustainable Development Goals, which all UN Member States signed up to in 2015. Here they are:

UN sustainability development goals
UN Sustainability Development Goals – the blueprint to achieve a better and more sustainable future for all

Any guesses on the target date for completing these Goals? 

2030.  So we have a little less than 10 years left to make some serious headway.

Looking at the impact of food production statistics above, we have a long way to go, and there’s a REAL need for change.

The cost of food waste, for example, is estimated at around $1t.  You read that right – that’s a trillion. And something like 25% of residential waste comes from inefficient packaging, such as single-use plastics.

So to summarise, we have a big, complex problem, and the clock is counting down to solve it.  Sounds like a case for superheroes, doesn’t it.

Examples Are All Around Us

Fortunately, there are superheroes all around us, disguised as normal humans and sometimes companies.

The 2019 GlobeScan-SustainAbility Leaders Report surveyed 800+ experts representing business, government, NGOs and academia across 78 countries on which companies are making the largest contribution to advancing the sustainable development agenda. Who would you think tops the list?

If you guessed Unilever, you were right (but I’m guessing you probably didn’t). Yet the giant consumer goods company has in fact been top-ranked for the past 9 years. Impressive. 

Other leaders include Patagonia (outdoor clothing and equipment), IKEA, Toyota, Tesla, Danone and Natura (owner of The Body Shop and Avon).

So there are companies out there who are really working hard to make a difference. Check out the report here.

“The future belongs to those who prepare for it today”, Malcolm X

What Can We Do?

What about you, can you be a superhero?  Well sure, we all can! Even Superman gets dressed one leg at a time (it’s just that he puts his underwear on last).

Changing our food supply chain happens at both ends of the chain.  Producers and distributors innovate and improve; consumers dictate what they want, and how, when and where they want it.

That gives each of us a lot more control than we might think. Have you, like so many during the COVID-19 crisis, reverted to a big weekly shop rather than numerous smaller top-ups? Multiply that impact by a million consumers and think of the different demands we are asking of the supply chain. That allows distributors to deliver economies of scale (eg fewer delivery trucks), but ultimately the same number of lettuces need to be transported.

Have you started growing your own food at home, in your garden, a communal plot or maybe indoors? What was a natural part of life not so long ago almost disappeared, but is now back with a rush. A million home-growers, now THAT really starts to change the game.

That’s a lot less fertilizer and pesticide required in the fields.

Less packaging.

And less transportation cost both financially and environmentally.

And nutrition benefits aside, your salad seems to taste so much better when you’ve grown it yourself.

Pretty blonde looking at tomato plant at home in the garden
Nothing beats the smell of tomatoes on the vine at home in the garden

What Will You Do?

So step forward superheroes. Let’s reshape the food supply chain around us.  Working together with like-minded consumers and businesses, every Goal is within our reach.

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